MarTech & Customer Relationship

imageTablet MarTech & Customer Relationship

Building an ecosystem to drive brand marketing performance

Customer relationship is a core concern for businesses seeking to establish lasting connections with their audience. As both B2C and B2B customer expectations evolve, companies are adopting solutions that allow them to better engage their customers by offering personalized experiences across multiple channels.

Recent innovations in marketing technologies are opening new opportunities to improve these interactions. Aligning business objectives, marketing strategy, omnichannel experience, and technological ecosystem has become crucial to remain competitive in an increasingly agile market.

Experience, technology, and data driving customer relationships

Marketing challenges are closely linked to issues surrounding experience and technology. The quality and relevance of the customer experience plays a major role in brand perception, and the ability to build a digital ecosystem made up of best-of-breed solutions, seamlessly integrated with all of your systems, is synonymous with omnichannel performance.

Comprehensive support for the integration and optimization of your information systems

At ekino, we possess all the necessary expertise to support you in this journey. Our proficiency in custom development and technical architecture gives us a strong advantage when it comes to integrating your experience platforms into your Information Systems (IS), enabling you to unlock the full potential of your application portfolio.

We provide end-to-end support for customer relationship management, from defining your strategy, identifying key segments, designing personalized omnichannel experiences, selecting and implementing your platform, to operationalizing your marketing campaigns.

Our capabilities

Digital Experience Platforms

Defining and implementing the most suitable DXP solutions to tackle your brand’s challenges, ensuring the delivery of a superior experience for your customers, users, and employees.

Strategy & segmentation

Placing user experience at the heart of your marketing strategy, leveraging data and customer insights to personalize your approach and drive deeper engagement.

Omnichannel Marketing

Streamlining your brand experience by seamlessly managing and delivering content across every digital touchpoint and channel

Integration 

Integrating all your digital solutions and products into your IT infrastructure in a unified, scalable, and secure manner.

Campaign Orchestration

Strategizing, executing, and overseeing your marketing campaigns to ensure they meet and exceed your marketing and conversion goals.

NPS Optimization

Strengthening customer retention and loyalty by pinpointing and acting on key drivers of customer satisfaction.

SEO/SEA

Crafting and executing SEO strategies and targeted paid campaigns to amplify your brand’s online presence and exposure.

Digital Experience Platforms
Laying the foundations for your digital experience

Defining and implementing the most suitable DXP solutions to tackle your brand’s challenges, ensuring the delivery of a superior experience for your customers, users, and employees.

Strategy & segmentation
Aligning your strategy with customer needs

Placing user experience at the heart of your marketing strategy, leveraging data and customer insights to personalize your approach and drive deeper engagement.

Omnichannel Marketing
Engaging across all touchpoints

Streamlining your brand experience by seamlessly managing and delivering content across every digital touchpoint and channel

Integration 
Building a cohesive and sustainable ecosystem

Integrating all your digital solutions and products into your IT infrastructure in a unified, scalable, and secure manner.

Campaign Orchestration
Managing your marketing campaigns from A to Z

Strategizing, executing, and overseeing your marketing campaigns to ensure they meet and exceed your marketing and conversion goals.

NPS Optimization
Improving customer satisfaction

Strengthening customer retention and loyalty by pinpointing and acting on key drivers of customer satisfaction.

SEO/SEA
Boosting brand visibility

Crafting and executing SEO strategies and targeted paid campaigns to amplify your brand’s online presence and exposure.

Our work

Our personalized approach meets the specific needs of each company, regardless of its maturity level. See how we have supported our clients in their Cloud and DevOps transformation. Find out how.

  • “Ekino has been a valuable partner. They consistently delivered concrete and relevant solutions and supported us effectively to deliver the project within the set timeline. In the context of the pandemic and lockdown, ekino’s teams showed great resilience, maintaining their motivation and commitment to the project. As a B2B company, working with ekino makes us feel heard and valued — which is both reassuring and satisfying.”

    Isabelle Torrelli André Customer Experience & Digital Marketing Director at Arkema

Let's build together!

Tell us about yourself, your projects, your ambitions, your challenges, your customers and let’s co-create concrete solutions that will contribute to your transformation. We will contact you shortly to learn more.

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