# ekino

> Putting our consulting, customer experience, data & artificial intelligence and engineering expertise to work for your business

## Expertise

- [Cloud & DevOps](https://www.ekino.com/expertise/cloud/)
- [Consulting](https://www.ekino.com/expertise/conseil/)
- [Data & AI](https://www.ekino.com/expertise/data-et-ia/)
- [Delivery & Product Management](https://www.ekino.com/expertise/delivery-et-product-management/)
- [e-commerce](https://www.ekino.com/expertise/e-commerce/)
- [Customer Experience & Service Design](https://www.ekino.com/expertise/experience-client-design-de-services/)
- [Software Engineering](https://www.ekino.com/expertise/ingenierie-logicielle/)
- [Innovation](https://www.ekino.com/expertise/innovation/)
- [Martech & Customer Relationship](https://www.ekino.com/expertise/martech-et-relation-client/)

## Recent publications

- [Agentic commerce, beyond the buzzword](https://www.ekino.com/publications/agentic-commerce-beyond-the-buzzword/): Everybody is talking about it, everyone defines it their own way, and we often look in the wrong direction. The real shift in agentic commerce is not that an agent will buy in your customer’s place. It is that your customer’s agent is already in their pocket. And it may well neither recommend nor visit your e-commerce site. The stakes are not marginal: according to McKinsey, agentic commerce could orchestrate up to $1 trillion in US B2C retail alone by 2030, and $3 to $5 trillion worldwide. The window is narrow: investing now in the fundamentals of agentic readability is not a bet on the future, it is building a structural advantage before the topic reaches every roadmap. In a few months it will be a “must have”, no longer a point of differentiation.
- [When the brand stops being a destination: welcome to the agentic channel](https://www.ekino.com/publications/when-the-brand-stops-being-a-destination-welcome-to-the-agentic-channel/): A few days out from WWDC (the Worldwide Developers Conference), it is a fair bet that Apple will push its AI turn further — perhaps a more conversational Siri, able to act directly inside the iPhone. Nothing is confirmed, but the underlying movement is hardly in doubt, and it puts a simple question to companies: what becomes of a brand when its customer no longer speaks to it directly, but through an agent? Here is a point of view on the ecosystem taking shape — and on what remains to be settled in order to take your place in it, without becoming dependent on LLM providers or hyperscalers.
- [Shadow AI, prompt injection, data leaks… The main cyber risks of AI in the enterprise — Op-ed](https://www.ekino.com/publications/shadow-ai-prompt-injection-data-leaks-the-main-cyber-risks-of-ai-in-the-enterprise/): In this op-ed published in the Journal du Net, Nicolas Prud’homme, ekino’s CISO, looks at the cyber risks that come with the growing adoption of artificial intelligence in business. Debate often focuses on the models themselves, yet the real issue lies more in how they are used, integrated and governed within organisations.
- [RGAA compliance is not enough. We learned that watching someone use their phone with the screen off.](https://www.ekino.com/publications/rgaa-compliance-is-not-enough-we-learned-that-watching-someone-use-their-phone-with-the-screen-off/): Matthieu Marseille is an engineer and accessibility specialist at ekino. He worked on BINOMES, a mobile app connecting visually impaired athletes with volunteer guides, which has just won an IIID Award 2026 in the Social Affairs category. He looks back at what the project taught him, at the difference between compliance and accessibility, and at why the teams building accessible applications almost always start from a false assumption.
- [From POC to industrialisation: understanding the AI paradox](https://www.ekino.com/publications/from-poc-to-industrialisation-understanding-the-ai-paradox/): 94% of French companies have launched AI initiatives. Only 49% have managed to industrialise them. Hidden between those two figures is the industrialisation paradox: a costly gap that slows transformation down. Julien Laugel, Managing Director Data at ekino, uses four videos to unpack the reasons behind this widespread failure and the practical keys to industrialising your AI projects successfully. Source: Digital Radar 2026, an ekino × CSA study of more than 500 French CDOs
- [Why AI will not replace the need for engineers: the Jevons paradox comes to software engineering](https://www.ekino.com/publications/why-ai-will-not-replace-the-need-for-engineers-the-jevons-paradox-comes-to-software-engineering/): Every week, the media and social networks announce the coming death of developers. AI writes code, so who needs coders! Except that this prediction rests on an economic argument that was shown to be false 160 years ago. Far from reducing the need for software engineers, generative AI is going to cause an explosion in demand. According to the Jevons paradox, when a resource becomes easier to exploit, we do not consume less of it, we consume more.

Each publication also exists as native Markdown (e.g. [agentic-commerce-beyond-the-buzzword.md](https://www.ekino.com/publications/agentic-commerce-beyond-the-buzzword.md)).

## Work

- [AVA - Orchestrating generative AI at the scale of a global group](https://www.ekino.com/use-case/ava-orchestrating-generative-ai-at-the-scale-of-a-global-group/): Havas Group chose to equip all of its employees with the best AI models available, within a unified, secure and traceable framework. 23,000 people, 50 countries, dozens of agencies with their own structures and their own needs. The…
- [Arenametrix - AWS migration of a ticketing client](https://www.ekino.com/use-case/arenametrix-aws-migration-of-a-ticketing-client/): Ekino helped Arenametrix scale securely on AWS, enabling faster data integration, zero downtime migration, and long-term DevOps support.
- [Arkema - Unifying the group's IS around a data-driven digital platform to generate leads](https://www.ekino.com/use-case/arkema/): The objective – Build a user-centric approach via a new digital platform Arkema is a global leader in innovative and sustainable specialty materials, with sales of €8 billion and operations in 55 countries. As Arkema accelerates its organic growth in all countries, the company has decided to overhaul all its websites, cornerstones of the B2B […]
- [Havas People - Bringing support in defining the business model and deployment roadmap for a recruitment tool](https://www.ekino.com/use-case/ats-havas-people/): Ekino was mandated to help Havas People propose a recruitment tool in line with the market.
- [Binomes – Putting digital technology and AI in service of parasport, without compromising on accessibility](https://www.ekino.com/use-case/binomes-putting-digital-technology-and-ai-in-service-of-parasport-without-compromising-on-accessibility/): BINOMES modernized its digital platform to improve accessibility and support its mission of inclusion for blind and visually impaired people.
- [Bolloré Energy - Improving the experience and performance of business users](https://www.ekino.com/use-case/bollore-energy/): Bolloré Energy asked ekino and MFG Labs to support them in the functional and visual design of the main application used by its petroleum product supply service.
- [Bpifrance - Rethinking the complexity of a financial product catalog to deliver a better partner experience](https://www.ekino.com/use-case/bpifrance-rethinking-the-complexity-of-a-financial-product-catalog-to-deliver-a-better-partner-experience/): ekino was asked to design a family of dedicated sites to strengthen collaboration between Bpifrance and its partners.
- [MyCANAL - Securing the deployment of the #1 TV platform in France](https://www.ekino.com/use-case/canal/): The CANAL+ group mandated us to build its new API platform, centralizing the business logic of its digital ecosystem.
- [Danone - Improving employee experience and operational efficiency in an international context](https://www.ekino.com/use-case/danone-improving-employee-experience-and-operational-efficiency-in-an-international-context/): Supporting Danone in redesigning global project and portfolio management processes—combining user research, stakeholder alignment, and agile
- [Euler Hermes - Reinventing branding for a unified digital experience and customer acquisition](https://www.ekino.com/use-case/euler-hermes/): Euler Hermes commissioned ekino to reinvent branding for a unified digital experience and customer acquisition.

## Key pages

- [Work](https://www.ekino.com/work/)
- [Contact](https://www.ekino.com/contact/)
- [Services](https://www.ekino.com/services/)
- [Publications](https://www.ekino.com/publications/)